Chrome’s Incognito Mode Gets a Major Privacy Update
The recent Incognito mode privacy update makes Chrome’s private browsing more secure than ever. If you use Incognito mode to keep your activity private, there’s now an extra layer of protection you may not have noticed.
Previously, anything you copied in an Incognito tab—like text, images, or URLs—could still be saved in your Windows clipboard history. Worse, if you had Cloud Clipboard enabled, that data could sync to other devices too. Not very private, right?
Thankfully, Microsoft quietly fixed this. Now, when you copy content in Incognito mode (or InPrivate mode in Edge), Windows no longer stores it or syncs it elsewhere.
What else does Incognito mode protect?
When you open an Incognito tab in Chrome:
- Browsing history isn’t saved
- Cookies and site data are cleared when you close the tab
- Form data is not remembered
This is useful when you’re:
- Comparing flight or hotel prices without being tracked
- Logging into multiple accounts at once
- Using a shared or public computer
Even media previews got an upgrade
Another small but meaningful update: when you’re watching videos in Incognito mode, Windows no longer displays the video title or thumbnail in the media control overlay. Instead, it now simply says “A site is playing media”—keeping your activity more discreet.
These changes mean you’re less likely to expose private content by accident—either through copied text or media previews. And Google has rolled out these changes to Chrome users, too.
Reminder: Incognito isn’t full anonymity
While these updates improve local privacy, remember that Incognito mode doesn’t hide your activity from your employer, your internet service provider, or the websites you visit.
Need help protecting your business’s sensitive data? Contact us today—we’re happy to help.
