Why Phishing Scams Are Rising – And How to Protect Your Business

Understanding why phishing scams are rising is critical for protecting your business. Last year alone, employee clicks on phishing links tripled, creating costly consequences for organizations everywhere.

Phishing is a deceptive tactic where cybercriminals impersonate trusted entities to steal sensitive information like passwords or payment data. An email might look like it’s from Microsoft or another trusted provider, but the link inside leads to a fake login page. One innocent click, and attackers gain access to your business systems.

The threat has evolved beyond email. Attackers now place malicious links in online ads, fake search engine results, social media, and even blog comments. As employees become more cautious with emails, scammers adapt and strike through less obvious means.

So why are phishing scams more successful now?

It’s partly due to fatigue. Employees are bombarded with suspicious messages and alerts every day. Staying alert 24/7 is tough, and scammers are getting better at making their content look legitimate—especially when targeting platforms like Microsoft 365, which house a treasure trove of business data.

That’s why training matters. A team that knows how to spot scams can protect your business far better than one that doesn’t. Regular security awareness sessions, phishing simulations, and reminders to question suspicious requests are vital.

But don’t leave it all to your team. Add extra layers of protection with tools like multi-factor authentication (MFA) and ensure your software is up to date. A layered approach is key to a strong cybersecurity posture.

Phishing scams are getting smarter, but your team can be smarter too—with the right knowledge, tools, and support.

Need help securing your team and data? Contact us today.